The Estate Agents role

The role of the Estate Agent is to bring properties onto the market at an agreed price and introduce potential buyers.

Recommend an asking price

Initially the estate agent will assess the property and suggest an asking price. This figure will have taken into account the property’s condition, size, location and local demand.

Market the property

Once the agent receives instructions to market the property they will:

  • Produce sales particulars on the property to give to prospective buyers
  • Take photos of the property
  • Agree a marketing strategy including advertising in the local press
  • With your permission erect a for sale board outside the property
  • Encourage prospective buyers to view and show them around the property
  • Provide you with regular feedback and progress reports
  • Negotiate between the potential buyer and you any offers received
  • By law the agent is required to advise you of all offers received regardless of the selling stage (unless you have told the agent otherwise)